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Every year on February 14th, countless bouquets of roses are exchanged between loved ones as a token of love and affection. May this serve as a reminder for you to grab your Valentine’s Day gifts! 😉 The act of gifting roses on Valentine’s Day is a tradition so deeply ingrained in our culture that it seems almost instinctive. But why do we give roses specifically, and how did this custom begin? To understand the significance of roses on Valentine’s Day, we must rewind and take a deeper look into the history, mythology, symbolism, and evolution of this romantic gesture.
Before you read, go ahead and hit play on this playlist to get into the Valentine’s Day spirit!
The Historical Roots of Roses and Romance
The tradition of giving flowers as a means of communication dates back centuries. During the Victorian era, flowers were used to convey emotions that at the time, were not encouraged to express openly. This practice, known as floriography, allowed individuals to send carefully curated floral arrangements with hidden meanings.
Roses, particularly red roses, became the ultimate symbol of love due to their association with romance, passion, and desire. This connection, however, stretches even further back to ancient societies. In ancient Greece and Rome, roses were linked to Aphrodite (Venus in Roman mythology), the goddess of love, beauty, and fertility. According to myth, Aphrodite’s tears and the blood of her lover, Adonis, created the first red rose, forever tying the flower to undying love and devotion. Now, that’s a fun fact you can have fun sharing this Valentine’s Day!
St. Valentine and the Emergence of Valentine’s Day
Do you know where Valentine’s Day came from? Valentine’s Day itself is named after St. Valentine, a figure shrouded in mystery. One popular legend suggests that St. Valentine was a priest in ancient Rome who secretly performed marriages for soldiers, defying Emperor Claudius II’s ban on marriage for young men. He was eventually martyred for his defiance, and because of this, his legacy became closely associated with love and devotion.
The connection between St. Valentine and romantic gestures was further solidified in the Middle Ages. Geoffrey Chaucer, the famous English poet, wrote a poem in the 14th century that linked Valentine’s Day with the mating season of birds, reinforcing the idea that February 14th was a day dedicated to love. By the 18th century, Valentine’s Day had become a widely recognized celebration of romance, complete with the exchange of love letters and tokens of affection, including roses.
The Symbolism of Roses
Roses, especially red roses, have long been seen as a representation of deep passion and love. The color red itself, as many of us know, is often linked to strong emotions, desire, and even sacrifice. We see this interpretation of red in artwork, design, movies, TV, and more. Different hues of roses carry varied meanings, but red remains the most iconic, signifying deep romantic feelings.
Beyond their color, roses carry a unique balance of beauty and fragility, making them an perfect metaphor for love. To take it a step further, their soft, velvety petals contrast with their sharp thorns, symbolizing the highs and lows of relationships. This poetic contrast has made them a favorite among lovers throughout history.
The Evolution of Valentine’s Day Roses
The commercialization of Valentine’s Day in the 19th and 20th centuries cemented the role of roses as the quintessential gift of love alongside chocolates and heart shaped boxes. As Valentine’s Day became increasingly popular, florists and businesses capitalized on the holiday by promoting roses as the ideal romantic gift. With the rise of mass production and global trade, roses became more accessible, which solidified the continued popularity as the ultimate expression of love.
Today, roses remain the most sought-after flower for Valentine’s Day. Millions of roses are cultivated, shipped, and sold worldwide in preparation for this holiday of love, highlighting the timeless significance of this floral tradition. Modern couples continue to embrace the act of gifting roses, keeping the age-old custom alive.
Roses in Popular Culture and Literature

Romeo & Juliet Balcony in Verona, Italy
The symbolism of roses extends beyond Valentine’s Day. Throughout literature, poetry, and art, roses have been used to represent love, beauty, and fleeting moments of passion. Shakespeare famously referenced roses in Romeo and Juliet, when Juliet says, “A rose by any other name would smell as sweet,” emphasizing that her love for Romeo transcends labels and appearance.
In today’s world, roses appear in everything from songs to films, often serving as an emblem of romance. Whether it’s the iconic rose in Beauty and the Beast, the passionate red rose in love songs, or the thousands of petals scattered in romantic movie scenes, the flower’s association with love remains ingrained in our culture.
The Science Behind Roses and Attraction
Interestingly, there may be a scientific reason why we are all so infatuated with roses! Studies suggest that the fragrance of roses has mood-enhancing properties, reducing stress and increasing feelings of happiness. The act of receiving flowers, especially roses, has been shown to boost positive emotions, reinforcing their connection to romantic gestures.
Additionally, the color red is known to stimulate attraction. Psychologists have found that individuals tend to perceive people dressed in red as more attractive and desirable. This is why we see red used in so many forms of marketing and branding. The rich crimson hue of red roses may subconsciously enhance their appeal, making them an ideal choice for expressing love.
How to Personalize Rose Gifting
While a bouquet of red roses is a classic choice, there are a handful of other great ways to personalize the tradition:
- Mix different colored roses in one bouquet: White roses symbolize purity, pink represents admiration, and yellow signifies friendship. Combining these can create a unique and meaningful bouquet.
- Write a heartfelt note: A handwritten message alongside the roses adds a personal touch and makes the gift even more special.
- Choose long-lasting roses: Preserved or eternity roses can last for years, serving as a lasting reminder of love.
- Pair roses with other gifts: Complement roses with chocolates, a candlelit dinner, or a piece of jewelry for an extra romantic gesture.
Why We Love Roses & Will Continue Loving Them!
The tradition of giving roses on Valentine’s Day is deeply rooted in history, mythology, and cultural symbolism. From the legends of Aphrodite to the poetry of Chaucer and the Victorian language of flowers, roses have remained an enduring emblem of love, and passion. Whether given as a grand romantic gesture or a simple token of appreciation, roses continue to convey emotions that words often cannot fully express. This Valentine’s Day, as you present a bouquet of roses to a loved one, remember that you are taking part of a centuries-old tradition that celebrates the beauty and depth of love. Wishing you all a very Happy Valentine’s Day from Agway!